All around the world, the 'creative economy' is talked about as an important and growing part of the global economy. Governments and creative sectors across the world are increasingly recognising the importance of the creative economy as a generator of jobs, wealth and cultural engagement. The UK has been a leader in the development of this agenda, not just as a driver of the economy but also promoting social inclusion, diversity and development. The creative industries contribute over £84 billion pounds to the UK economy, employ 2.9 million people (9% of all jobs in the UK) and exported nearly £20 billion of services in 2014.
The Department of Culture, Media and Sport includes the following industries in its definition of the creative economy: Advertising and marketing; Architecture; Crafts; Product design, graphic design and fashion design; Film, TV, video, radio and photography; IT, software and computer services; Publishing; Museums, galleries and libraries; Music, performing arts and visual arts
The British Council in Egypt launched its creative economy programme in February 2016 to develop collaborations between the UK and Egypt in the field of creative industries. This three-year initiative will work with the Egyptian government, industry organisations, and businesses to support entrepreneurship, increase employment and grow demand for Egyptian creative products.
Our programme focus
- Capacity building through education: we will focus on activities that build institutional capacity in both the formal and informal education sectors which work with individual creative entrepreneurs.
- Information Management: the programme will work with local and international partners on mapping Egypt’s creative economy, building an accessible database of knowledge which will inform policy- and decision-making
- Policy Dialogue:Joint work with the Government of Egypt to raise awareness of the importance of the creative industries to a national economy and support policy-making in Egypt
- Accessible resource bank: we will develop an Arabic-language resource bank to support people working in the creative economy
- Exchanging knowledge and expertise: creating a forum for discussion, information exchange, and action-planning between Egyptian and UK government bodies, cultural organisations, networks of entrepreneurs and educators