Thursday, 10 January 2013


Building on the success of the ‘Kids Read’ programme first year, HSBC Bank Egypt and British Council are committed to continue developing children’s love for reading.  They are delighted to hold the first Kids Read day of phase two on Saturday 12 January 2013 from 12.00 to 4.00 pm at the Civic Education Centre, El Borg St, Borg El Gezira, Zamalek.  Children and adults are welcome to drop in for just one hour or stay for the whole event.

Director British Council Egypt, Mark Stephens said: “After the success that Kids Read has seen during its first year, we are very excited to launch its second phase reaching out to more than 21,000 children from 66 schools across 11 participating countries.  Kids Read helps provide opportunities for children by exposing them to other cultures through reading books.”

The event will include different activities for children such as storytelling, games, arts and crafts sessions around the volunteerism theme and workshops for parents to help them bond with their children through reading.  

Andrew Long, Deputy Chairman and CEO HSBC Bank Egypt, said: “Kids Read programme encourages children to acquire the means and skills needed to become knowledgeable and talented, which will help them develop and succeed in the future”.

He added: “HSBC Bank Egypt staff believe in the important role they play to inspire children to make reading a fun habit, revealed in their enthusiasm and commitment in Kids Read programme since our partnership with the British Council has started in 2011.

During its first year Kids Read programme was able to reach over 25,000 students, 300 teachers directly, and thousands of teachers indirectly in the Middle East and North Africa region. Building on this success, the programme aims to reach over 35,000 children across 11 countries in its second year.  

Delivered by the British Council and sponsored by HSBC, Kids Read is a programme of reading and fun activities designed to inspire children to read for pleasure. 

Notes to Editor

About Kids Read

Kids Read, an exciting reading initiative, developed by the British Council and sponsored exclusively by HSBC Bank Middle East Limited and affiliates, aims to encourage reading for pleasure both inside and outside the classroom among primary school children in the MENA region. Through the joint efforts of the Ministries of Education, HSBC and the British Council, the Kids Read program hopes to reach 25,000 children across 13 countries in the MENA region over 1 academic year.


About the British Council

The British Council creates international opportunities for the people of the UK and other countries and builds trust between them worldwide. We are a Royal Charter charity, established as the UK’s international organisation for educational opportunities and cultural relations. 

Our 7000 staff in over 100 countries work with thousands of professionals and policy makers and millions of young people every year through English, arts, education and society programmes.  


About HSBC

At HSBC, the principles of sustainability are core to our business.  HSBC supports individuals and organisations in achieving their goals as they relate to education and the environment. HSBC places great emphasis on employee volunteering. In 2010, the HSBC Group committed nearly US$108 million to community investment in 87 countries and territories around the world, while HSBC employees volunteered over 320,000 work hours in support of these activities.

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