The Creative Economy E-Learning programme for aspiring and early-stage young African entrepreneurs is focused on entrepreneurship and delivers a collection of free online courses for the next generation of African leaders to support them through their business journey. 

Upon completing the programme, participants will receive a certificate as evidence of their achievement. The certificate will make you eligible to apply for sustained support through mentoring, coaching, incubation and acceleration through our wider work in participating countries.

The programme is developed to support the British Council’s wider Creative Economy strand, designed to help develop an ecosystem in which young entrepreneurs can thrive. 

Programme Modules

Creative Entrepreneurship 


Understanding the Creative Economy (Including what sectors constitute the Creative Economy, the economic, social and cultural value of the Creative Industries) using relevant case studies and data to aid understanding).

Course 1: Intro to African Creative Economy  

Course 2: Bringing Your Idea to Life  

Course 3: Finding the Right People  

Course 4: Building Your Business  

Course 5: Branding and Marketing your Business 


With the basic course as a recommended pre-requisite, the intermediate course will provide additional depth to basic courses and includes the following:

Course 1: Your Entrepreneurship Strategy  

Course 2: Personal and Business Growth Strategies  

Course 3: Protecting My Business  

Course 4: Finance For Creative Business  

Course 5: Building and Leading Teams  

Course 6: Raising Capital for My Business  

Course 7: Promoting and Pitching My Business  

Social Impact through Creative Entrepreneurship 

Provide participants with an understanding of impact entrepreneurship, social innovation and factors to consider in pivoting enterprises to achieve social impact

Topic 1: Introduction to ‘Impact Entrepreneurship’  

Topic 2: Introduction to Impact Economy – balancing profit with impact  

Topic 3: Understanding Social Innovation (including Human Centered Design)  

Topic 4: Factors to consider in pivoting your enterprise to achieve social impact  

Topic 5: Impact Entrepreneurship of the 21st Century: The role of technology  

Topic 6: Inclusion, Sustainability and Values and Ethics  

Topic 7: Types of financing for Impact Enterprises and how to attract them

Creative Economy Policy

This intermediate course provides relevant insight for policy stakeholders in relation to the creative economy 

Topic 1: Refresher on Introduction to Policy Making  

Topic 2: Understanding the Creative Economy  

Topic 3: The role of creative economy in sustainable development  

Topic 4: Approaches to Creative Economy Policy  

Topic 5: Steps to consider for the development or strengthening of the creative economy