In this insightful podcast, we delve into the British Council’s impactful arts programmes and the reasons behind their continued success. Featuring Alaa Qattam, Head of Arts at the British Council, and Khaldoun Hijazin, a Jordanian visual artist, cultural advisor, and lecturer at the University of Jordan, as guests, the episode highlights the critical importance of empowering young people and creating opportunities for creative expression, particularly for marginalised groups. The discussion emphasises how art serves as a vital force, broadening perspectives and fostering cultural understanding. This podcast offers a deeper look into the British Council’s commitment to supporting creativity and cultural exchange, paving the way for a more inclusive and innovative future.